Key Accounts Management
The strategic approach companies take to manage and grow its most important customers. By implementing a Key accounts strategy, you create opportunities for both you and your clients to maintain and grow your businesses—as well as opportunities to bring in more revenue.
In general, the term refers to the strategic approach companies take to manage and grow its most important customers, but the way each company determines who their key customers are, how to approach them, and what they Would like to gain will change dramatically.
Advantages of key account management-
- Maximize sales velocity.
- Increase the average size of sales deals.
- Boost customer loyalty.
- Become valued partners to your clients.
- Develop and improve business relationships.
- Generate awareness for your company.
- Report pertinent data.