Social Media Customer Management, which uses social media to serve customers, is rapidly becoming the new, critical channel to drive satisfaction and loyalty. Organizations are at different stages of maturity in their social care programs: some are only listening to customers to improve marketing, products and support, while others regularly engage with customers to reduce contact in other support channels. While two years ago only five percent of companies used Social Media Customer Management, Gartner predicts that by this year companies using social media to service customers will increase to as high as 40%.
Prixim uses technology enabled solutions to effectively dispense social media customer service.
Managing your social media effectively allows you to get the most out of this powerful channel. Consistently creating and publishing valuable content can help you establish authentic connections with your target audience. While social media advertising helps you reach new audiences that are most likely to be interested in your products or services.
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